Crazy About Tiffany's

PURPLE CLOVER – FEBRUARY 9, 2016: “A Look Inside Tiffany’s” by Kevin Haynes

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Check out Holly Golightly's favorite store


The love affair that started with breakfast gets the all-you-can eat treatment in "Crazy About Tiffany's," a new documentary about the world's most famous jewelry store.

The feature-length film, in theaters February 19 and available on video-on-demand services, was written and directed by Matthew Miele, whose previous ode to luxury retailing was 2013's "Scatter My Ashes at Bergdorf's."

"Crazy" traces the 180-year history of Tiffany's, from its 1837 founding as a "stationery and fancy goods emporium" in New York to a worldwide chain known for its distinctive blue packaging.

The Fifth Avenue flagship, opened in 1940, was the centerpiece of "Breakfast at Tiffany's," the 1958 novella by Truman Capote that was made into the 1961 film starring Audrey Hepburn. Her character, Holly Golightly, describes the store as "the best place in the world, where nothing bad can take place."

Its reach into popular culture extends even further than movies and engagement rings (essentially a Tiffany's invention, according to the documentary). The company designed the trophy that was presented Sunday night to the Super Bowl champion Denver Broncos. Tiffany's also created championship trophies for the NBA and Major League Soccer. But its best-known sports design is probably the interlocking NY logo that was fashioned in 1877 for a police department medal of honor—and adopted in 1909 as the official insignia of the New York Yankees.


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