Courtesy Gravitas Ventures

Courtesy Gravitas Ventures

Instantly recognizable by its iconic robin egg blue boxes, Tiffany & Co. is an American jewelry brand that needs no introduction.

But a new documentary, Crazy About TIffany, delves into the details that define its status, and explore how a simple jewelry store became a global phenomenon through the years.

Featuring interviews with and soundbites from personalities including Katie Couric, Jessica Biel and Baz Luhrmann, as well as footage of Audrey Hepburn (as Holly Golightly in Breakfast at Tiffany’s, of course), the documentary is the first of its kind fully authorized by the publicly listed company.

Prepare to be dazzled by behind-the-scenes footage of how Francesca Amfitheaterof, Tiffany’s first female Design Director, works with her team, and relive the glitziest moments the brand has had on red carpets of high-profile Hollywood events.

The film, which was written, directed and produced by Matthew Miele (who also made “Scatter My Ashes at Bergdorf’s”), also touches on the Tiffany family, and traces the design legacy of Jean Schlumberger.

Catch a trailer of the documentary, which opens on February 19 at the Elinor Bunin Munroe Film Center in New York, here: