That there are movie connections is obvious—show the above still to any woman in the world and chances are she'll know exactly what movie it's from. And while we all associate Audrey Hepburn with the elegant main role in Breakfast at Tiffany's, Miele told us bombshell Marilyn Monroe was actually the first choice for Truman Capote, the man who penned the story. More recently, Reese Witherspoon's character from Sweet Home Alabama was on the receiving end of a super-luxe proposal from a dashing Patrick Dempsey who invited her to pick any ring she wanted from the Tiffany & Co. flagship. Yeah, that was inspired by a true story. (When it comes to engagement rings, the Tiffany setting is a classic that was first introduced in 1886).
Branding is important to Tiffany too. Founder Charles Lewis Tiffany decreed that the smart little blue boxes, recognized the world over, were to be given away only when a purchase was made. Per a 1906 newspaper article, "Tiffany has one thing in stock that you cannot buy off him, for as much money as you may offer, he will only give it to you. And that is one of his boxes." The company has also been loyal to the carriers of its ads. While combing through background information, Miele learned that the jewelry giant has advertised every day in The New York Times since the late '20s—and always on page three.