Crazy About Tiffany's

TORONTO STAR – FEBURARY 18, 2016: “Documentary examines more than breakfast at Tiffany’s.” By Jason Anderson.

Documentary examines more than breakfast at Tiffany’s

What's behind the little blue box?

 Crazy about Tiffany's digs into the iconic jewelry store's past and present.

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Crazy about Tiffany's digs into the iconic jewelry store's past and present.

Crazy About Tiffany’s: From the director of Scatter My Ashes at Bergdorf’s comes Crazy About Tiffany’s, another documentary about a New York institution that epitomizes luxury. This time, however, director Matthew Miele’s doc digs a little deeper underneath the pristine surfaces — and painstaking efforts at brand management — to reveal the extent by which Tiffany & Co. not only penetrated popular culture but shaped the jewelry industry and even forged ideas of modern courtship. As we learn in Miele’s appropriately well-packaged doc — which opens at the Bloor this weekend — the popularization of the engagement ring was among the many innovations of founder Charles Lewis Tiffany during the company’s first heyday in the 19th century.

Crazy About Tiffany’s also looks into the process by which Tiffany’s turns celebs into models for its envy-inducing wares. The doc follows Jessica Biel and her team as they select just the right bling for the actor’s appearance on the Oscars red carpet. Director Baz Luhrmann — whose 2013 version of The Great Gatsby featured jewels specially made for the film — is among the many luminaries interviewed elsewhere in Miele’s film. Alas, the late Audrey Hepburn was no longer able to provide her insights but her role in the creation of the brand’s allure hardly goes unacknowledged here. The Bloor presents Crazy About Tiffany’s Feb. 19-24 with select screenings slated for March.

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