Crazy About Tiffany's

STRICTLY DOCS – FEBRUARY 19, 2016: “A Jewel At The Cinema” by Staff.

A JEWEL AT THE CINEMA

February 19, 2016 NEWS

phpThumb_generated_thumbnailjpgTiffany’s is one the most iconic brands in the world.

Not only has the famous jeweller been responsible for much more than just fancy bling, but as we see in a new movie, Tiffany’s has influenced everything from the American dollar bill to the New York Yankees logo and practically invented the “engagement ring”.

Crazy About Tiffany’s attempts to explore how Tiffany & Co. “has captured the aspirational dreams of the world with its legendary jewels, signature blue box, and timeless sophistication.”

With exclusive interviews with the likes of actors Jennifer Tilly and Jessica Biel (as well as filmmaker Baz Luhrmann and journalist Katie Couric), the film captures how a simple but elegant jewelry shop in New York City has interwoven itself into pop culture.

As noted on the film’s website, “this captivating glimpse will take us from the moment each jewel is conceived by the first female Tiffany Design Director, Francesca Amfitheaterof, to the Tiffany-designed trophy hoisted at the Super Bowl, and to the jewel-adorned Oscar red carpet in Hollywood.”

Opening today in Toronto, the movie may cater mostly to a select audience but as one recent review noted, Tiffany’s “has a few interesting bits, but mostly it is a hymn to extravagant living.”

To watch the trailer for CRAZY ABOUT TIFFANY’S, view below:

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