Written and directed by Matthew Miele, who also did the Scatter My Ashes at Bergdorf’s documentary, the fully authorized film covers the brand’s history as it went from simply a jewelry store to a global phenomenon.
The name is from one of Audrey Hepburn’s lines in Breakfast at Tiffany’s and the 87-minute documentary shows viewers how each jewel is conceived by Francesca Amfitheatrof, Tiffany’s first female design director, and injects a bit of pop culture as well, like the Oscars red carpet and the Super Bowl trophy, which has been produced by Tiffany & Co. since 1967.
It also focuses on the Tiffany family and looks at how the brand’s master craftsmen create their designs.
In addition to interviews with the people behind the Tiffany name, the film also included interviews with celebrities such as Jessica Biel, Katie Couric, stylist Rachel Zoe and producer and director Baz Luhrmann.
The film is scheduled for release on February 19, and is also being offered through Tugg, a web base platform that allows viewers to bring movies to their local theater for group screenings.