Crazy About Tiffany's

GLAMOUR.COM – FEBRUARY 18, 2016: “9 Fascinating Facts You've Probably Never Heard About Tiffany & Co.” By Leah Melby.

9 Fascinating Facts You've Probably Never Heard About Tiffany & Co.

February 18, 2016
Any jewelry lover worth her salt diamonds has made a trip or two to Tiffany & Co. Since its founding in 1837, the iconic brand has expanded beyond its equally iconic Fifth Avenue flagship address, boasting locations all around the United States and in further-flung locales like Shanghai, Cairo, and Qatar. The jewelry house is being celebrated with Crazy About Tiffany's, a new documentary debuting tomorrow, and to celebrate, we picked the brain of director Matthew Miele, asking for some gems of information that he unearthed while working on the film.
For starters, that famous Tiffany blue? It was trademarked back in the mid-19th century and actually uses yellow as the dominant ingredient when being mixed. The company was also the first to create a mail-order catalog, way back in 1845, and if you're a super customer, you just might get a stone named for you: Morganite, a sweet, rosy pink stone in the beryl family, was worked on by one of the company's preeminent gemologists and and named for client J.P. Morgan. New intermingles with old too—the company purchased a fair amount of the Spanish and French crown jewels in the later half of the 1800s.

That there are movie connections is obvious—show the above still to any woman in the world and chances are she'll know exactly what movie it's from. And while we all associate Audrey Hepburn with the elegant main role in Breakfast at Tiffany's, Miele told us bombshell Marilyn Monroe was actually the first choice for Truman Capote, the man who penned the story. More recently, Reese Witherspoon's character from Sweet Home Alabama was on the receiving end of a super-luxe proposal from a dashing Patrick Dempsey who invited her to pick any ring she wanted from the Tiffany & Co. flagship. Yeah, that was inspired by a true story. (When it comes to engagement rings, the Tiffany setting is a classic that was first introduced in 1886).

Branding is important to Tiffany too. Founder Charles Lewis Tiffany decreed that the smart little blue boxes, recognized the world over, were to be given away only when a purchase was made. Per a 1906 newspaper article, "Tiffany has one thing in stock that you cannot buy off him, for as much money as you may offer, he will only give it to you. And that is one of his boxes." The company has also been loyal to the carriers of its ads. While combing through background information, Miele learned that the jewelry giant has advertised every day in The New York Times since the late '20s—and always on page three.


The interior of Tiffany's Manhattan flagship


Tiffany's Manhattan flagship, circa 1940

For more interesting facts and interviews with celebrity and fashion fans, plan on watching. The flick is being released across on-demand platforms, as well as in select cities around the country (major areas like San Francisco and Dallas, but also smaller spots in Ohio and Maine). Click here to see if there's a screening near you.


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