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Few names convey luxury and glamour like Tiffany. Just the sight of that Tiffany blue box with its black logo is enough to send women all-around the globe into a complete frenzy. At just two decades shy of being two centuries old, it's no stretch of the imagination to define it as a veritable American fixture both culturally and socially. Songs have been written about the brand and entire films have been dedicated to its existence in the marketplace—none more famous than the 1961 cult classic Breakfast at Tiffany's. A new documentary about the history of the iconic brand and our obsession with it hits theaters (and Video On Demand) today, aptly titled Crazy About Tiffany's.
The documentary's director, Matthew Miele, is no stranger to deep diving into the stories of the world's most beloved brands, as his Scatter My Ashes at Bergdorf's documentary chronicled the rise of that luxury retailer and the fascination surrounding it. Tiffany & Co.'s entire timeline from its start as an upscale stationery store in 1837 founded by Charles Lewis Tiffany and John B. Young to its present as a red carpet and engagement mainstay is covered. Other important moments touched upon are the invention of the first mail-order catalog in 1845 which we now know as the "Blue Book", as well as one juncture of particular significance: the creation of the modern-day engagement ring in 1866.
In the film, a sales clerk even gives us a glimpse of an engagement ring priced at $923,000: the likes of which we've seen on the fingers of many of our favorite Hollywood starlets. At the foundation of Tiffany is aspiration—whether you're in a relationship and awaiting a proposal from your significant other or wishing to buy a piece for your own personal collection.
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The documentary is indeed star-studded, with Jessica Biel, Katie Couric, Baz Luhrmann, and Rachel Zoe among the slew of stars weighing in on their love for the blue box brand and personal anecdotes about wearing its jewels. Jessica Biel shimmered and sparkled at the 2014 Academy Awards in diamonds from the brand and in the film, she picks out her pieces for the momentous awards show alongside stylist Petra Flannery.
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Its prominence in a slew of our favorite films and television shows centering around love and weddings also get nods including The Great Gatsby, Friends, Bride Wars, and Sex and the City. Sweet Home Alabamadirector Andy Tennant discusses the proposal scene between Reese Witherspoon and Patrick Dempsey filmed in the brand's flagship store on Fifth Avenue: a much fancier act than originally intended, as they decided to ultimately film it after-hours for a more exclusive feel.