Premiering a stylish film during New York Fashion Week is the perfect moment to celebrate a glance on remarkable taste and luxury. Writer and Director Matthew Miele of “Scatter My Ashes at Bergdorf’s” presented his latest documentary to guests at the American Museum of Natural History Thursday evening. The title, “Crazy About Tiffany’s”, comes from a line Holly Golightly expressed in the 1961 film classic, “Breakfast at Tiffany’s”. Miele’s documentary captures how a jewelry store and its distinctive blue box has touched American culture and has become the most recognizable and most desired retailer in history. As Audrey Hepburn’s character helped create the art of window-shopping into a whimsical rite of passage, and Marilyn Monroe has sung, “Diamonds Are A Girl’s Best Friend”, Tiffany’s has touched us all.
The opening scene mentions the Great Blizzard of 1888: where founder Charles Lewis Tiffany and his staff braved the storm to open and only received a single sale for 80-cents, which just goes to show you how Crazy We Are About Tiffany’s! Insiders including celebrities, editors, stylists, and jewelry designers shared their connection and stories with the jewelry company including Katie Couric, Fran Lebowitz, Jessica Biel, Baz Luhrmann, Rachel Zoe and Andrew & Andrew. The film also features Tiffany’s first female design director Francesca Amfitheatrof, as she creates the Blue Book high-jewelry collection, which includes the world’s rarest and most beautiful jewels. Crazy About Tiffany’s is showing at select theatres including the Elinor Bunin Munroe Bunin Film Center on 144 West 65th Street in New York and the Laemmle Theatre on 11523 Santa Monica Blvd in Los Angeles.