Crazy About Tiffany's


    Documentary 87 min.February 19, 2016



    Documentary 87 min.February 19, 2016


  • Mini handbags, Tiffany, Burberry and automakers – News briefs

    February 11, 2016

    Louis Vuitton Mini Icons campaign

    Louis Vuitton Mini Icons campaign

    Today in luxury marketing:

    Super shrink me: The rise of the mini handbag
    If a customer walked into a Chanel store today, for the first time in five years, looking for a Classic Flap bag, they’d be forgiven for doing a double take at the price tag. From 2009 to 2014, the cost of a Classic Flap skyrocketed by 70 percent, per Business of Fashion.
    Click here to read the entire article on Business of Fashion

    Documentary “Crazy About Tiffany’s” set to release
    In real estate circles, location is everything — and so it was for filmmaker Matthew Miele. The impetus for his latest documentary, “Crazy About Tiffany’s,” came from time spent working across the street at another Manhattan institution, Bergdorf Goodman, while he was working on “Scatter My Ashes at Bergdorf’s” in 2011 to 2013, says Women’s Wear Daily.
    Click here to read the entire article on Women’s Wear Daily

    Burberry sues JCPenney over alleged knockoffs
    Burberry Group PLC accused J.C. Penney Co. in a lawsuit Feb. 9 of infringing on its famous “check” pattern by selling exact copies of its designs, according to the Wall Street Journal.
    Click here to read the entire article on the Wall Street Journal

    Audi, BMW sell fewer luxury cars than Mercedes
    Germany’s Audi and BMW sold fewer vehicles in January than luxury rival Mercedes-Benz, which has benefited from a continued surge in Chinese demand for its compact cars and sport-utility vehicles, reports Reuters.

    Click here to read the entire article on Reuters


  • “Crazy About Tiffany’s,” a documentary that takes a behind-the-scenes look at how the jeweler became a global phenomenon, will launch this month.
    New York--Put a little jewelry box in a certain shade of blue in front of someone and, chances are, they will be able to tell you which brand it came from exactly.
    Tiffany & Co. has become one of the most iconic luxury jewelers in the world, and now a new film called Crazy About Tiffany’s will offer a behind-the-scenes look at just how the company achieved that.

    Written and directed by Matthew Miele, who also did the Scatter My Ashes at Bergdorf’s documentary, the fully authorized film covers the brand’s history as it went from simply a jewelry store to a global phenomenon.

    Taking its name from one of Audrey Hepburn’s lines in Breakfast at Tiffany’s, the 87-minute documentary shows viewers how each jewel is conceived by Francesca Amfitheatrof, Tiffany’s first female design director, and injects a bit of pop culture as well, like the Oscars red carpet and the Super Bowl trophy, which has been produced by Tiffany & Co. since 1967.

    It also focuses on the Tiffany family and looks at how the brand’s master craftsmen create their designs.

    Watch: The trailer for Crazy About Tiffany’s

    In addition to interviews with the people behind the brand, the film includes interviews with celebrities like actress Jessica Biel, news anchor and author Katie Couric, producer and director Baz Luhrmann (the latest remake of The Great Gatsby) and stylist Rachel Zoe.

    The film is scheduled for release on Feb. 19 in theaters in theaters in New York, Los Angeles, Chicago, Phoenix, Cleveland, Atlanta, Miami, Houston and Toronto, and also will be available to watch on demand. The movie also is being offered through Tugg, a web-based platform that allows viewers to bring movies to their local theater for group screenings.

    Editor’s Note: This article was updated on Feb. 16 to include more information about where the movie can be seen.



    Crazy About Tiffany's: A Sparkling Documentary

    I'm squealing with delight about this fashion documentary coming out February 19...eeeeeek! Crazy About Tiffany's, written and directed by Matthew Miele ("Scatter My Ashes at Bergdorf's") is a film allllll about that simple little New York City jewelry store that opened its doors in 1837 and has continued to steal all of our hearts with a little blue box ever since. Not sure I'm familiar with anyone who doesn't hold a special place in their hearts for Tiffany & Co. Am I right? Are you as crazy about Tiffany & Co. as I am??

    Crazy About Tiffany's (which I got to watch early and loved!) features candid highlights of the brand's amazing history, its impact on pop culture and unique insights from celebrities such as Jessica Biel, Katie Couric and stylists Rachel Zoe and Kate Young.

    Gravitas Ventures will release the film in the U.S. and Canada in select theaters and on demand on February 19, 2016. There are also over 50 markets where you can watch the film online via Tugg!

    I was lucky enough to catch up with director Matthew Miele the other day to ask him a few questions about the film. Enjoy!

    I Heart Heels: What fascinates you about Tiffany's the most?
    Matthew Miele: Tiffany & Co. has a pop culture reach that's primarily unknown by the general public. They influence so much in our culture beyond jewelry. Take sports, for instance. Tiffany & Co. makes most of the major trophies celebrating the pinnacle achievement in each sport, including the Super Bowl trophy. But even beyond that, one of the most iconic logos in the world, the Yankees symbol, was an original Tiffany's design dating back to the late 19th century.

    IHH: What is it that draws you to fashion films in particular?
    MM: Obviously there is an audience for this type of content. But it's not fashion in particular that I'm drawn to. I'm drawn to iconic subjects. Bergdorf Goodman and Tiffany & Co., my first two subjects in the documentary world, are fashion-oriented, but iconic as well. My next few projects will also be on iconic subjects, but outside of the fashion world.

    IHH: How long were your days shooting this film?
    MM: We shot this film over the course of two years, each day varying. Some days were strictly research in the archives, other days we had a full day of interviews, and others we documented how the jewelry was created. Still other days, we traveled the globe - to China for instance - to document the travel of the famous Tiffany diamond to various cultures.

    IHH: Is there a behind-the-scenes moment that you can share?
    MM: Since I was granted access few others have seen before, I was happy to include all of it in the film. So I encourage any fan of Tiffany & Co. to watch the film. It really allows a rare glimpse.

    IHH: What was it like working with this cast? Who would you say is the "craziest" about Tiffany's?

    MM: I would say that the actress Jennifer Tilly really might be the "craziest." Not that she is crazy, but because she is passionate about jewelry. She truly knows her stuff and has the collection to prove it. She was definitely inspired by the likes of Elizabeth Taylor and her collection, which was equally fabulous.


  • what’s goin’ on


    Check out Holly Golightly's favorite store


    The love affair that started with breakfast gets the all-you-can eat treatment in "Crazy About Tiffany's," a new documentary about the world's most famous jewelry store.

    The feature-length film, in theaters February 19 and available on video-on-demand services, was written and directed by Matthew Miele, whose previous ode to luxury retailing was 2013's "Scatter My Ashes at Bergdorf's."

    "Crazy" traces the 180-year history of Tiffany's, from its 1837 founding as a "stationery and fancy goods emporium" in New York to a worldwide chain known for its distinctive blue packaging.

    The Fifth Avenue flagship, opened in 1940, was the centerpiece of "Breakfast at Tiffany's," the 1958 novella by Truman Capote that was made into the 1961 film starring Audrey Hepburn. Her character, Holly Golightly, describes the store as "the best place in the world, where nothing bad can take place."

    Its reach into popular culture extends even further than movies and engagement rings (essentially a Tiffany's invention, according to the documentary). The company designed the trophy that was presented Sunday night to the Super Bowl champion Denver Broncos. Tiffany's also created championship trophies for the NBA and Major League Soccer. But its best-known sports design is probably the interlocking NY logo that was fashioned in 1877 for a police department medal of honor—and adopted in 1909 as the official insignia of the New York Yankees.


  • If you will be in town on February 18, please consider reserving a ticket to a special screening of Crazy About Tiffany’s at the AMC Loews 19th Street East 6 (at 890 Broadway) at 7pm. Because it is a screening a day in advance of the film’s general release date, we need 84 more tickets to sell by February 11 to make this a go, so tell everybody you know who might be interested! Click here for details and to reserve a ticket, which will not be charged to your credit card unless the screening is happening for sure. If it does, every ticket sold is entered into a drawing for a $1,000 gift card from Tiffany & Co., so somebody at the NYC screening could wind up with a pretty bauble out of this too!

    You know it won’t be a movie about Tiffany’s without Audrey! Photo from Doctor Macro.

    I can’t wait to see what behind-the-scenes info the film features. People interviewed in the movie include Tiffany’s design director Francesca Amfitheatrof, stylist and designer Rachel Zoe, and director Baz Luhrmann, who made terrific use of stunning Tiffany & Co. jewels in The Great Gatsby.

    Baz Luhrmann looking dapper in a still from the film. He used a lot of Tiffany & Co. jewelry in The Great Gatsby.

    One of the most iconic boxes and ribbon in the world! (And hey, nice manicure and wedding set on the associate!)

    I think this movie promises to be something special for fine jewelry lovers, NYC history buffs, and anyone who has a special place in their heart for Tiffany’s! Isn’t that all of us?

    If this February 18 screening does not happen I hope the film will still play somewhere in Manhattan when it opens on February 19. If you are going to a showing, let me know, I may see you there!


  • Crazy About Tiffany’s Trailer @katiecouric @JessicaBiel @bazluhrmann @RachelZoe

    Crazy About Tiffany’s Trailer @katiecouric @JessicaBiel @bazluhrmann @RachelZoe

    Crazy About Tiffany’s peels back the velvet curtain and steps into the dream-catching world of Tiffany & Co. with unprecedented access and intrigue. Written and Directed by: Matthew Miele


  • 9 Movies to Watch in February 2016

    Twentieth Century Fox Film Corporation (2), Lionsgate via Everett Collection

    February’s slate of films delivers a mix of Valentine’s Day-ready rom-coms (How to Be Single and Tumbledown) and fashion-friendly flicks (Zoolander 2 and Crazy About Tiffany’s), plus a star-packed Coen Brothers movie (Hail, Caesar!), a Marvel addition (Deadpool), an underdog story (Eddie the Eagle), and an all-out stunt-filled film. Scroll down to find out the nine must-sees of February.


    1. HAIL, CAESAR!

    Feb. 5

    The Coen Brothers deliver another one of their cult classics with this stunningly-shot film about a Hollywood “fixer” (Josh Brolin), who is trying to keep his set of out-of-control stars out of trouble. Look for beautiful 1950s-inspired costumes and lots of beautiful faces including Scarlett Johansson, Channing Tatum, George Clooney, and more.


    Crazy About Tiffany’s This is a documentary about a franchise that we all know. And most of us cant afford. “From past to present, unveiling the behind-the-scenes characters and...
    Crazy About Tiffany's
    Crazy About Tiffany's

    Crazy About Tiffany’s

    This is a documentary about a franchise that we all know. And most of us cant afford. “From past to present, unveiling the behind-the-scenes characters and the clients beholden to its charm, CRAZY ABOUT TIFFANY’S is the first, fully authorized documentary capturing how a simple jewelry store has woven itself into pop culture to become a global phenomenon. This captivating glimpse will take us from the moment each jewel is conceived by the first female Tiffany Design Director, Francesca Amfitheaterof, to the Tiffany-designed trophy hoisted at the Super Bowl, and to the jewel-adorned Oscar red carpet in Hollywood. ”


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